WORKONCANVAS by Denham at the Spaarndammerplantsoen
A series of portraits of Amsterdam artisans photographed by Marc Haers.
In collaboration with Denham – produced by Grolsch Canvas.
One might wonder whether craftsmanship in today’s high-tech world still exists. This project is an affirmation and celebration of today's Amsterdam artisans. Dutch artist Marc Haers photographed the artisans in their studio surrounded by their tools, wearing their daily working outfit: a pair of jeans. This series of photographs suit their surrounding well: the Spaardammerbuurt, an Amsterdam neigbourhood widely known for its world famous Amsterdam School architecture and housing of craftsmen in the early twentieth century. Haers inspiration for the series partly came from the tradition of social photography associated with pioneers like August Sander, Irving Penn and Lewis Hine.
1013 XT Amsterdam