Unseen Amsterdam 2017 presents a magnificent event designed to build, nurture and celebrate photographic talent. This year’s festivities includes an array of exciting new programme elements which are dedicated to our ethos of new work and young talent. Unseen Amsterdam includes the Fair, CO-OP, the Book Market, the Living Room, Onsite Projects, the Exhibition and our City Programme. 

Friday: 11:00 - 21:00
Saturday: 11:00 - 20:00
Sunday: 11:00 - 17:00

At the Fair, Unseen welcomes over 50 galleries from around the world, connecting and inspiring artists, curators, collectors and photography enthusiasts on an international level. The leading galleries for 2017 will be Danziger Gallery (USA), Purdy Hicks Gallery (UK), Christophe Guye Galerie (CH), G/P (JP) and many more.

Unseen prides itself on its international reach with 30% of the fair’s VIPs coming from across the globe to attend the event. Within the fair, artists are encouraged to present premiering works. An Unseen Premiere is work that has never been shown before at an art fair, in a gallery or within an institution. Premiering artists of 2017 will include Todd Hido (USA), Ricardo Cases (SP), Peggy Franck (NL) and Gregory Halpern (USA). Over 50 artists showcasing their work at Unseen Amsterdam will be presenting a premiere.

CO-OP is dedicated to cutting edge, artist-run collectives in order for them to present challenging and pioneering works of art, presentation modes and new commercial formats. This new element to Unseen’s programme puts the artists first and has been set up to stimulate collaborations between artists, as well as approaching the art commerce in novel and unconventional ways to create more sustainable careers for collectives. Together CO-OP’s curator Lars Willumeit and Unseen have selected 13 international collectives to launch the first edition of Unseen CO-OP.

Book Market
At the Book Market, Unseen celebrates the printed and bound counterpart of image-making: photobooks. This space gives more than 60 international independent book-makers a platform to present their recent publications to an international audience. 2017 will also mark the sixth year of the Unseen Dummy Award, the award winner is selected by an international jury and will receive a grant to make his or her very first publication.

The Living Room
The Living Room brings together creatives and influencers from across the globe for a three-day speakers programme jam-packed with lectures and debates about the state of photography today. This year’s Unseen Living Room is co-produced by the Barbican (UK) and the Tucson Center for Creative Photography (USA).

The City Programme
To coincide with our main programme, Unseen Amsterdam has an interactive city and on-site programme. The City Programme invites visitors to be challenged, inspired and excited by bringing together many of the city’s leading institutions, galleries, artists and initiatives into a diverse programme, using photography in unexpected and provocative ways.

Onsite Projects
Various interactive onsite projects are created annually in order to allow the visitors of Unseen to come in contact with a variety of artists and their practices. At Unseen Amsterdam 2017, second year students of the KABK (The Royal Academy of Art The Hague) will be showcasing the work that they have created during their past academic year. The students, in collaboration with their teachers Broomberg & Chanarin and Raimond Wouda, will be given the opportunity to present their work in an outdoor exhibition which for many will be their very first public outdoor show.

The Exhibition
Photo Pleasure Palace
Thomas Mailaender and Erik Kessels are both artists who work with the re-appropriation of images. They’re compulsive collectors of photographs and keen observers of sociological patterns. Additionally they both take the absurd and ridiculous very, very seriously. That being said it comes as no real surprise that these two get along like dynamite and matches. For Unseen Amsterdam 2017 they’ve created the ‘Photo Pleasure Palace’ a special place where you can come to have fun and set your mind on fire after spending a day exploring Unseen Amsterdam. Kessels and Mailaender welcome you to their weird-and-wonderland, a place where pleasure is guaranteed and photos are in imminent danger. The exhibition will take place in the Zuiveringshal on the Westergasterrein.