Registration Form Bookmarket

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Applicant's data


- VAT is charged only to Dutch participants and galleries without VAT number.

Provisions and Conditions Unseen Photo Fair 2021

  1. Organisation 
    Unseen Photo Fair is the property of and will be organized by Unseen Photo Fair BV, referred to hereafter as Unseen. Unseen has final responsibility for the content of the fair.
  2. Covid-19
    Unseen offers participants and visitors a safe stay according to the Dutch government guidelines. If Unseen has to be cancelled due to the corona virus, 100% of the invoiced amount will be reimbursed to the participant. Before cancellation, an option of postponement to March 2022 will be explored, in which case all fees will be carried forward. In case of proven conflicting dates for exhibitors resulting from postponement, Unseen will reimburse the invoiced amount in full, if the exhibitor wishes to withdraw from participating.
  3. Location and opening times 
    The fair will take place in the Gashouder on the Klönneplein 1, 1014 DD, Amsterdam, the Netherlands from Thursday 16 September up to and including Sunday 19 September 2021.
Press conference   Thursday 16 September   12.00 – 13.00   Private, press only
Preview   Thursday 16 September   15.00 – 17.00   Private, invitees only
Opening   Thursday 16 September   17.00 – 22.00   Private, invitees only
Public opening days   Friday 17 September   11.00 – 21.00
  Saturday 18 September   11.00 – 19.00
  Sunday 19 September   11.00 – 19.00


  1. Assembly and disassembly by the participants
    The installation by the galleries is possible only on Wednesday 15 September between 08.00 and 24.00 hrs and on Thursday 16 September between 08.00 and 11.00 hrs. Tables must be manned during all opening times including during the private opening times. Tables should be cleared on Sunday evening 19 September by 24.00 hrs at the latest. Deconstruction of the fair structures takes place on Monday 20 September from 19.00 to 24.00 hrs.
  2. Participation and registration
    Participation is open to publishers in contemporary photo art in the broadest sense of the word. Registration is only possible by way of the enclosed registration form. This form does not guarantee participation. All applications for participation will be presented for assessment to the selection committee. The registration form should be in the possession of Unseen by 7 May 2021 at the latest. Unseen stores the information received from applicants in its designated administration. By applying the applicant gives permission for the use and storage of this information. After a participation agreement has been concluded, Unseen use this data for the organization of the fair and Book Market as well as for related publishing purposes in the form of a (online) catalogue, program, website, social media, etc. Unseen is authorized to take pictures and motion pictures of the fair (program) / and the booth spaces and persons present for the publication purposes of Unseen. Participants and personnel hired by them will condone the publication and/or distribution of the recordings and indemnify Unseen for any claims regarding this matter.
  3. Acceptance, admission and payment
    Acceptance of registration will take place following approval by Unseen. Upon acceptance (May 2021) an advance payment of € 225,- (excluding VAT) must be made before June 26th 2021. The remaining payments of the table rental and the fixed charges plus the statutory VAT are to be paid before August 7th 2021. If payment requirements have not been met on time, the participant has no entitlement in any form. All (payment collection) costs arising from not paying invoices on time will be charged entirely to the participant. In the event of one or more accounts not being paid on time Unseen is entitled to provide the place allocated to another party without further intervention.
  4. Cancellation of registration / breach of contract 
    In the event of cancellation of the registration or breach of contract then, up until 3 months before the fair, 50% of the total costs of participation must be paid by the participant to Unseen. After this 100% of the total costs of participation must be paid by the participant to Unseen.
  5. Tables options
    Table > 80 x 180cm (€ 450,- ex VAT), 2 Tables > 80 x 360cm (€ 900,- ex. VAT). Book display behind table > 120cm w x 200cm h (€ 100,- ex VAT).
  6. Participants badges Participants are obliged to wear the fully completed ‘participants badges’ in a clearly visible manner. Each participant is entitled to a maximum of 4 badges. These are strictly personal and may only be used by the participants themselves. In the event of misuse these badges may be immediately withdrawn by the organizers.
  7. Security
    Unseen will provide security during the assembly, opening and disassembly times from Wednesday 15 September 08.00 to Sunday 19 September 24.00 hrs. In order to prevent theft during the fair all purchases leaving the fair should be provided with a fully-completed and signed ‘outdoor pass’ which will be issued by Unseen. During setting up, opening and disassembly times the care of goods is expressly at the expense and risk of the participant.
  8. Qualification
    Unseen is not liable for loss, theft or damage to persons or goods in whatever form. The participant is obliged to take out proper insurance for this. Unseen is entitled to ask for proof of insurance if they consider it necessary.
  9. General
    Unseen will decide in all cases which are not foreseen by these provisions and conditions. The instructions of Unseen or an executive organizer appointed by Unseen must be complied with at all times. In the event of a dispute the court at Amsterdam is solely competent. All information has been put together with care but Unseen may not be held liable for its accuracy and no rights may be derived from the details provided. This information is expressly not to be considered as an offer or tender.


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