John Hinde (1916 – 1997) is known for his vivid photographs of Great Britain at leisure in the late 1960s and 70s. Under the umbrella of John Hinde Limited, he trained a studio of photographers; David Noble, Joan Willis, Elmar Ludwig and Edmund Nägele to work meticulously to his colourful trademark style.
The studio produced some of the most famous and iconic postcards of Britian’s best loved domestic holiday destinations of the time. Recently unearthed from storage, many of the original transparencies were found to be riddled with damage and decay. It has taken two years of painstaking restoration to revive the transparencies to their original condition. Today the John Hinde Postcard Card Collection is presented in large format c-type prints for the very first time.