Fujifilm Faculty

In 2018, Fujifilm and Unseen initiated the Fujifilm Faculty 2018, a platform that will select an artist collective to create a new body of work to be presented at Unseen Amsterdam. The Cool Couple (IT), consisting of Niccolò Benetton (1986) and Simone Santilli (1987), was commissioned to conduct research into the nature of Fujifilm through an exploration of process and people. The collective will generate work with a focus on Fujifilm Original Photo Paper, highlighting what it is, how it is made and what processes are involved from photo taking to final print. The Cool Couple’s work will be on show in a dedicated space during Unseen Amsterdam 2018, where there will also be daily (interactive) workshops led by the collective and a Fujifilm specialist, as well as several guest collectives.

WEB_DSF3143_1_0.JPGPhoto: The Cool Couple at the Fujifilm premises in Tilburg, 2018 © Rachel Morón

About the Collective: 

The Cool Couple (often shortened TCC) is an artist duo based in Milan, Italy, and established in late 2012 by Niccolò Benetton (1986) and Simone Santilli (1987). Their research focuses on the friction points that generate daily in the relationship between people and images. The idea of images as active hubs, combined with a strong planning attitude, result in the use of several forms of expression, ranging from fine art photography to electrostatic wipes, from meditation rooms to Chinese cover-bands.

The Cool Couple combines artistic research with didactics, because it’s good karma to share. They have been lecturers at: NABA (Milan), IUAV University (Venice), AplusA gallery (Venice), University of South Wales (Newport), IED Turin, ISSP, Riga, MADE Program, Syracuse. They are founders of trendsetting cover band Rui & the Rainbow Dragons, members of POIUYT, a platform for image-based research, and among the editorial team of Genda Magazine. TCC’s work has been exhibited at institutions such as the Center for Contemporary Culture Strozzina (Florence), Fondazione Bevilacqua La Masa (Venice), Unseen Amsterdam, Centquatre (Paris), Les Rencontres des Arles, MACRO Museum (Rome), Museo del 900 (Milan) and Mambo (Bologna).