Why participate?

Unseen is the premiere international art fair fully dedicated to new developments in photography. The fair yearly offers the opportunity for 53 international galleries to exhibit boundary pushing work within the fairs iconic circular and monumental venue. Around 25.000 visitors attend the fair yearly, of which a large part consists of a new, young but well educated demographic with significant purchasing power from the Netherlands and surrounding countries, complemented with an expanding group of large private and institutional collectors from all over the world. More information about the concept of Unseen, the international press reviews, and the specifics such as costs and selection process of participating can be found in the Application Brochure, which can be downloaded at the top of this page as a PDF file.

How to apply?

Through the online registration forms below you can apply for participating at the Fair or the Bookmarket.

Registration Forms 2021

For more information, please contact
Unseen  + 31 (0)20 2153715


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