FOAM RETURNS AS UNSEEN'S CONTENT PARTNER
For the upcoming edition Unseen has entered into an intensive partnership with the Foam Photography Museum in Amsterdam. As content partner, Foam will make sure that Unseen remains in the spotlight as the leading showcase for the latest developments in photography. In line with this, the museum will be holding a seat in Unseen's international advisory committee, presenting the Foam Talent exhibition at the Transformatorhuis, located adjacent to the Gashouder.
Foam was involved in the creation of Unseen nine years ago. As one of the founders, the museum was affiliated with Unseen until 2016. After the 2016 edition, Foam withdrew from the partnership. Unseen went bankrupt last February and Art Rotterdam, the contemporary art fair that had just finished its 21st edition, took over management of Unseen.
Nynke de Haan, Managing Director of Foam:
Nynke de Haan, Managing Director of Foam: "We very much look forward to our renewed partnership with Unseen and are activating our international network of artists, curators and collectors to once again make Unseen an unparalleled showcase for new photography."
Foam Talent exhibition During Unseen, the 700 m2-large Transformatorhuis on the grounds of the Westergasfabriek will be the stage for the annual Foam Talent exhibition. This exhibition presents the work of twenty young artists from around the world that were scouted by Foam during the annual Talent Call organised by the international Foam Magazine.
Marcel Feil, Artistic Director at Foam:
"Unseen is the result of the ambition to give young photographers and their representing galleries a voice and create a platform where both collectors and a large audience can get acquainted with unique and innovative photography. We continue to pursue these goals in the museum in Amsterdam through our talent development programmes and international exhibitions. The new management of Unseen supports these objectives, as a result of which a partnership is both natural and logical."