French photographer JR will present his project INSIDE OUT, inviting guests to be the first in Europe to participate via a specially designed photo studio.
The INSIDE OUT project has travelled from Ecuador to Nepal, from Mexico to Palestine to New York and is next headed to Amsterdam. Visitors are invited to have their portrait taken in a mobile photo booth and instantly printed on poster-scale format to then become a part of the exhibition and an ever-growing, global artwork. You will become the artwork, your face the statement.
About INSIDE OUT
INSIDE OUT gives everyone the opportunity to sound their voice and give it a face. By positing photo booths around the world, everyone is invited to step in, show their face and have their portrait shared on a global platform on which these posters are displayed as works of public art and vessels with which to make a statement. Over 150,000 people from over 100 countries have become the face of INSIDE OUT.
JR is represented by the biggest gallery in the world: the city's streets. His work mixes Art and Act and deals with commitment, freedom, identity and limits. After winning the TED Prize JR began his global participatory art project INSIDE OUT. Hoping to change the world one photo at a time, INSIDE OUT provides a platform for everyone the world over to share both their portrait and what they stand for.