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Unseen is an initiative of renowned Foam Fotografiemuseum Amsterdam; Platform A, office for cultural business development; and the Creative Agency Vandejong.
Foam enables people from all over the world to experience and enjoy photography, whether at the museum in Amsterdam, on the website, via the internationally distributed Foam Magazine or in the print sales room of Foam Editions. Foam focuses especially on exhibitions, publications, discussions and specific projects relevant to contemporary themes in the field of photography, with an emphasis on upcoming artists.
Platform A is an office for business development in the arts, specialised in cultural events.
Vandejong is a creative agency based in Amsterdam. Vandejong develops new formats for an ever-changing world. With an interdisciplinary team of creative strategists, business experts, graphic designers, copywriters and researchers, Vandejong help organisations to transform and reconnect with their community.
Unseen is made possible by:
The Westergasfabriek is a cultural initiative that organizes events on the location of the Westergasfabriek, a former gasworks site that dates back to 1885 and houses numerous creative spaces, restaurants, bars and a cinema.
City of Amsterdam
The City of Amsterdam supports events in the city that highlight Amsterdam as a creative, innovative city. For this reason, City of Amsterdam has chosen to sponsor Unseen Photo Fair.
The official portal website of the City of Amsterdam providing information on festivals, attractions, museums, nightlife, hotels, events for tourists, business and expats in Amsterdam.
The Blockbusterfonds is a new private fund that will finance large cultural events and initiatives in the Netherlands. The fund is a collaboration of four partners: the BankGiro Loterij, the Prins Bernhard Cultuurfonds, the VSBfonds and the VandenEnde Foundation. The fund has chosen to support Unseen due to its innovative character and potential to attract large audiences on regional, national and international levels.
Outset | Unseen Exhibition Fund
Outset and Unseen have joined forces by creating a new institutional platform for emerging talent. A committee of young international curators will select one of the artists participating to Unseen, who will be granted a solo exhibition at Foam Photography Museum in Amsterdam at the beginning of 2014.
Sponsors & Partners 2013
Amsterdams Fonds voor de Kunst
Amsterdams Fonds voor de Kunst sponsors JR.
The coming together of the Unseen Theatre and firestarters is a natural union. Both platforms explore the trends within contemporary photography and both unite inspiring young names with those already established. Both have a true passion for the art and both wish to share that with the world. For more information visit www.firestarters.nl.
WeTransfer is an Amsterdam based online file-transfer platform.
Fair and Festival design by:
Amsterdam-based design studio Müller van Tol specialises in industrial and interior design.
Board of Recommendation
PO Box 15650
1001 ND Amsterdam
+31 (0)6 29 60 21 01
+31 (0)6 461 098 68
+31 (0)6 29 86 53 22
Emilia van Lynden
+31 (0)6 114 836 81
+31 (0)6 29 86 53 21
Cyril van Sterkenburg
+31 (0)20 462 2062
Margot van der Krogt
+31 (0)20 462 2062
International Press Contact
Dutch Press Contact
Lotte van den Hout
The ANBI-status gives a donor the opportunity to use the tax benefits of the donation law.
Unseen is registered with the IRS under the name: Unseen Foundation.
Chamber of Commerce number: 57910561
RSIN number: 852788836
Visiting address: Unseen, Reguliersdwarsstraat 50, 1017 BM Amsterdam
Post address: PO Box 15650, 1001 ND Amsterdam
Board of the Unseen Foundation
J.P.M. (Pjotr) de Jong – board member
Creative Director at Vandejong Creative Agency
Creative Director and partner Foam Magazine BV
- Board member NDSM-werf Oost Foundation
- Board member License-to-Give Foundation
M.L.P. (Marloes) Krijnen – board member
R.H.E.M. (Roderick) van der Lee – board member
Director Platform A
Board of Trustees - Freemason Foundation Amsterdam
Aim of the Unseen Foundation
The statutory purpose of the Unseen Foundation is to raise awareness and encourage photography of both young and established photographers, with emphasis on young talent, with a wide and diverse audience. In addition, the Unseen Foundation aims to create an international meeting place for young and established photographers, collectors, museum curators, other professionals and a wide audience of photography enthusiasts. The Unseen Foundation does not aim to make a profit.
Board members receive no remuneration or compensation. Staff members have individual employment contracts. From 2014 onwards the Unseen Foundation will have 6 FTE, all with 12-month employment contracts based on conditions in line with the market.
See attachment: Beleidsplan Unseen Foundation
Summary of activities
See attachment: Unseen Brand Statement
Financial accountability in the form of a balance sheet and statement of income and expenses
See attachment: Business Plan Unseen 2012-2013
The accounts shall be audited and the final annual accounts prepared by agency account Berk.
SPONSORS AND PARTNERS 2013: